Category: Cases

NPS and Covid-19

How can you help your customers better during the Corona / Covid-19 pandemic? Many people are suffering from the effects of Corona.  Millions, because they got the Covid-19 virus, and billions because their livelihoods are in danger and freedoms are curbed.  During this crisis, for better or worse, more and more business shifts to the […]

Zola, NPS, and a great case study

When Zola started their business as an online wedding registry, their founder and CEO Shan-Lyn Ma had to confront many assumptions an unknowns. So they used two research tools to uncover what their customers really wanted: Interviews Net Promoter Score surveys Both of these led Zola revise their offering and adapt to what their customers […]