When Zola started their business as an online wedding registry, their founder and CEO Shan-Lyn Ma had to confront many assumptions an unknowns. So they used two research tools to uncover what their customers really wanted: Interviews Net Promoter Score surveys Both of these led Zola revise their offering and adapt to what their customers […]
Category: Cases
It’s with great pleasure that we will be sharing how leading SaaS companies & websites are using the Net Promoter Scoresm with FanExam. We are starting a collection of interviews with FanExam clients to share knowledge on how they are implementing NPS® to use customer feedback to grow their businesses. We will be talking with […]