May, 25th, 2018 the EU General Data Protection Regulation – or GDPR as it is customary called – comes into force. From this date Data Privacy of EU citizens is regulated within a new framework. This has implications for FanExam and probably all other NPS providers. FanExam is committed to be fully GDPR compliant by May 25th.
Simple steps to use FanExam GDPR compliant
In terms of the GDPR, FanExam acts as a “data processor” if you use the FanExam NPS service to survey your customers. You can use FanExam GDPR compliant by these simple steps:
- Don’t collect the IP address of customers. This setting can be selected in the FanExam settings page.
- You can anonymize customer personal information by using an opaque identifier (for example a cryptographic hash). When you do this, FanExam (as a data processor) has no means to identify your customers. Be aware that you as a “data controller” still have the possibility to identify your customers (and you should make sure you have the consent of your customers).
- Obtain consent from you customers, e.g. by asking them before collecting NPS.
We will keep you updated about changes we implement to make GDPR compliance built into FanExam.
International companies serve customers in multiple languages. With FanExam you can choose the language of the NPS survey according to the preferred language of your customer. FanExam even will translate a NPS survey in real time.
Ready made, translated NPS questions
FanExam already has multilingual capabilities builtin. You can switch to NPS surveys in the following language:
Some of our customers require a customized NPS survey in a language variation. This is no problem with FanExam, as you can add custom translations.
How to translate a NPS survey?
We advise to start from the original English NPS questions, and translate them with the help of a native speaker. Sometimes it is not appropriate to do a literal translation because of cultural differences. This is the reason we advise to test a NPS translation with a sample of customers in order to make sure the the translation “feels right”.
Custom translations and i8n
FanExam offers custom translations for specific use cases. For example, the English ‘you’ needs to be translated into German as either ‘Sie’ or ‘Du’, depending on the survey. With FanExam you can achieve this by using a custom translation.
We are happy to help with further questions. Need another language? Let us know here.
The FanExam NPS survey is multi-language. FanExam now offers NPS in het Nederlands / Dutch in addition to the existing languages. On the FanExam settings page you can preview the survey in Dutch, and you can activate the language in your FanExam snippet.
Advantages of using Dutch for NPS
Most users prefer to answer a survey in their native language. The experience is smoother and it is easier for a user to give a response. This translates into higher NPS response rates.
Need another language? Let us know if you need another language, in addition to:
- English NPS survey
- Czech NPS survey
- Danish NPS survey
- Dutch NPS survey
- French NPS survey
- German NPS survey
- Italian NPS survey
- Norwegian NPS survey
- Portuguese NPS survey
- Spanish NPS survey
- Swedish NPS survey
FanExam also offers custom translations for specific use cases.
We have updated the FanExam share buttons for facebook, twitter and linkedin. One improvement is that the text color of the share links automatically adapts to your NPS text color. That means you can change the text color and background color to match the style of your own website.
How to choose a good combination of NPS text color and background color
- Make sure the color contrast between background and text is large. If the contrast is not large enough, the text will be difficult to read. This in turn would mean that a larger part of your audience would not complete the NPS survey.
- Try to match the colors in the FanExam NPS widget to the colors used in your website. You can do this by going to the FanExam dashboard and select Settings->Survey Design. When you click on preview, you can see the FanExam NPS widget. At the same time you can adjust the colors live in the widget by clicking on a color selector:
Customer feedback is invaluable. Studies indicate that for every customer who bothers to complain, 26 other customers remain silent.1
What to do with the NPS feedback?
Once you have your NPS feedback survey up and running: what are you doing about the feedback? Just measuring your Net Promoter Score® and bringing customer feedback to the product division is not enough. You have to respond to every single customer feedback.
Detractors need the most attention ‐ and need a response ASAP.
Passives also need attention ‐ and need a response ASAP.
Promoters are the people generating your word-of-mouth marketing. You should thank them and help them.
When one of your customer takes some of their valuable time to give you feedback, the least you can do is let them know that this information is valuable and thank them.
How to act when you receive a NPS response through FanExam
FanExam allows you to set up an automatic workflow whenever one of your customers answers a NPS survey. The most used automation is a simple email to a customer service person. Other possibilities include sending a Slack notification to your customer team or using Zapier for channeling the feedback into your systems.
Whatever system you use, it is important that a human answers the NPS survey. Don’t just send an automated thank you!
Customer Feedback from Detractors and Passives
When you have a Detractor giving feedback, a first step is to acknowledge the response, and then propose a solution which resolves the customers grievances. If you do this well, Detractors often will become Promoters later on.
Customer Feedback from Promoters
Promoters can be powerful allies for your product or service. These are your champions. Our recommendation is to thank for the feedback, and ask if there is something you can do to improve the customers experience. As a followup you can ask for example for a review or testimonial.
Studies indicate that customers believe up to 24 hours is reasonable for an email response. However, a quicker response is a good way to stand out from competition and prove to customers that you value the relationship. This is especially true for negative feedback.
1. White House Office of Consumer Affairs